Wallace Peeples, better known as Wallo267 on social media, had been out of prison for all of 117 days when I met him, and already he had 50,000 followers on Instagram.
A short item in the Times Herald reported back in 2014 that a Graterford prisoner was found with three cellphones, five chargers, five headsets, an iPod, and a wireless hot spot. Three years later, I got the rest of the story on the corner of West Allegheny Avenue and 13th Street in North Philly.
Part of it was journalistic curiosity, of course. The rest, truth be told, was social-media self-interest.
A little advice for everyone trying to build a brand: Skip the meetings and workshops and revolving know-it-all experts and go straight to Wallo267.Read The Full Story